What’s new in the beverage industry for 2020?
Oh man, where do I start. CBD and Hemp beverage are on fire. The main problem is deciding on the distribution channels. Mass retail is not your only option for this industry.
Direct to consumer sales and marketing are now big, and will dominate the market in 2020. Forget about the old style of sales and marketing, you have to be involved in direct to consumer promotion from the start.
Don’t forget about sparkling. Fizz is in, BIG! Everything with fizz is blowing up in the beverage world. Every single supermarket chain has their own private label sugar free flavored bubble water. What does this mean? It means they see the numbers, and they are big enough for them to invest in the category.
Wine is moving in the same direction as well. Bubble wine might be new in the USA, but’s it’s not new in Europe. Spain’s favorite summer drink is a tempranillo wine with sparkling water or soda. When I look at the refrigerator, I now see a brand new and very large section of sparkling wines. Most of these new wines are in 12 oz slim cans.
Beverage Consulting Call
How about you? Where do you fit in all of this? If you’re an entrepreneur, you should start by reading my book Build Your Beverage Empire, fully updated for 2020. After you read it, highlight it, and take notes, you’ll be ready for a mentoring call. You can come back to this page and book your call on the home page.
If you’re an institutional investor, skip the book and schedule a call with me today here bellow. I’ve done beverage analysis calls with all major institutional investors in the USA and Europe.
Alright, here is a link to the book complete with a free preview:
After you read the book, book a call.
Alright, you read the book or you need to get on the line with me. Here is an easy way to do it. Pick a day and time, pay for your call, and we’ll get on the phone this week. If you need more help, project management, or consulting, we’ll go over the details on the call.